Mercedes Benz teamed up with Riot Games to create a special eSports ring to celebrate the winners of the 2021 League of Legends world championship. The custom-fitted championship rings have an unconventional cubic shape and a glittering design thanks to the use of 18 K white gold by GOOD ART HLYWD and a custom-cut sapphire. As a whole, the color scheme of the winning ring represents the blue and silver of the Summoner’s Cup.
The luxurious design is full of details for eSports players and fans to appreciate since it includes markings that commemorate the 2021 League of Legends Esports season. The dazzling ring helps to take a tradition from the world of sports and adapt it for a new arena of players.
What's Driving This Trend
- Custom Esports Jewelry
- Creating specialized jewelry pieces that celebrate victories of eSports championships and leagues could be a new trend in the coming years.
- Luxury Brand Collaborations in Esports
- More luxury brands could partner with eSports companies and leagues to create limited edition or exclusive items targeted towards eSports players and fans.
- Expanding Accessories Market in Esports
- As the popularity of eSports grows, there could be an opportunity for businesses to provide unique and innovative accessories catered to eSports players and fans.
Who This Affects Most
- Jewelry and Accessories
- Jewelry and accessory companies could explore the untapped market of specialized products for eSports athletes and fans.
- Luxury Brands and Fashion
- High end brands can contribute to the growing eSports industry by partnering up with leagues and creating limited edition products for the them.
- Esports Merchandising and Licensing
- Companies that specialize in licensing and merchandising can explore the potential profits of creating specialized accessories and products for the growing eSports audience.
