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Painterly Tribalism Portraits

The Erik Madigan Heck Mary Katrantzou Campaign is Visually Bold

— January 12, 2013 — Pop Culture
Showcasing the daring designer's Spring 2013 collection, the Erik Madigan Heck Mary Katrantzou ad campaign is visually bold. Testing the boundaries of human perception, this eye-catching portrait series marries a minimalist photographic concept with the clothing collection's vibrantly patterned aesthetic.

Having worked with textile expert Katrantzou since 2010, the photographer creates a painterly vision of tribal infused prints that take inspiration from international currency. This creative advertorial is both artistic and fashion-forward fusing two collaborative creative forces.

From pattern-clashing backdrops and kaleidoscopic mirror image views to an underlining tribal inspiration, the Erik Madigan Heck Mary Katrantzou Spring 2013 ad campaign shines a light on the inspiring designer's sleek and brightly patterned silhouettes that display the perfect mix of simple shapes and complex color combinations.
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