The Erdem Pre-Fall 2012 collection features designer Erdem Moralioglu's signature sophisticated style, but with splashes of bright orange to spice it up.
Strapless dresses are pleated with boned bodices for structure and elegance, but the bright hues of the collection give it a more youthful feel than the design house's usual look.
High-waisted pencil skirts and feminine blouses are thrown into the mix, making it absolutely work appropriate, and chic camel peacoats and knee-length A-line skirts follow the 'Mad Men' inspired, 50s silhouettes that have been so popular for a few seasons now.
While the Erdem Pre-Fall 2012 collection is predominantly made up of autumn hues like orange and camel, royal blue and yellow make an appearance to make it more spring appropriate.
The Erdem Pre-Fall 2012 offering might be the brand's most wearable collection yet.
The Erdem Pre-Fall 2012 Collection is Autumn Colored
1. Bright Color Clothing - The use of bright colors in traditional workwear-inspired designs presents an opportunity for disruptive innovation in the fashion industry to attract young professionals.
2. Seasonal Fusion - The blend of autumn-inspired colors with vibrant spring colors in a single collection presents an opportunity for disruptive innovation in seasonal fashion design and marketing strategies.
3. Youthful Silhouettes - The youthful silhouettes included in this collection show an opportunity for disruptive innovation in modernizing more traditional, elegant clothing designs to better reflect younger generations.
1. Fashion - Fashion designers and retailers could improve market appeal and increase sales by designing and marketing clothing collections that blend traditional workwear with colorful, youthful elements that reflect current trends.
2. Seasonal Retailing - Retail businesses could benefit from flexible seasonal marketing and sales strategies that blend elements of different seasons in a single collection, allowing more consistent customer interaction and potential for cross-selling.
3. Professional Apparel - The use of youthful silhouettes in professional apparel presents an opportunity for disruptive innovation in modernizing more traditional workwear designs to reflect younger generations entering the workforce and their changing expectations for style and functionality.