Custom Cushioned Speckled Sneakers

adidas Launches a New Design of the EQT CSG 91 Sneaker

adidas Originals introduces a new iteration of the EQT CSG 91 sneaker model for the season as it takes on a colorful palette. It is marked with speckled accents of black, orange, blue, and grey that rest on top of a beige tonal hue as the base foundation.

The sneaker celebrates the original 90s style to recreate the look of a trail shoe. It is made from a durable leather material at the body of the shoe and then detailed with mesh for a touch of breathability. Branding accents make their way onto the shoe all throughout and it is secured with a dual tonal lacing system that has a custom adidas Equipment branding seen on the tongue.

Image Credit: adidas

Speckled Accent Sneakers
Opportunity for footwear companies to innovate by incorporating speckled designs into their product lines.
90s Style Trail Sneakers
Opportunity for athletic shoe companies to innovate by bringing back retro trail sneaker designs with modern materials and features.
Dual Tonal Lacing System
Opportunity for shoe companies to innovate by creating customizable and secure lacing systems with unique branding accents.

Industries Being Reshaped

Footwear
Footwear companies can utilize the speckled accent, 90s style trail, and customizable lacing trends to create unique, attractive footwear for consumers.
Athletic Wear
Athletic wear companies can incorporate the 90s trail sneaker trend into their product lines to offer retro-style performance shoes for customers.
Fashion
Fashion designers can utilize the speckled accent trend to create unique sneaker designs that appeal to fashion-conscious consumers.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 58%
Freshness 13%