The EQT BASK ADV shoe is adidas Originals' newest addition to its EQT family and pays homage to 90s-inspired basketball styles that transition from being worn on the court to on the street. Its bold design is meant to seamlessly marry fashion with function and is spotlighted in a new 'Original is Never Finished' campaign which stars rapper and sneaker lover A$AP Ferg.
The EQT BASK ADV features a knitted mesh upper and is accented with adidas' iconic 3-stripe detailing. The shoe also features exclusive heel embroidery, molded TPU panels and structural suede construction elements.
A fresh take on a classic 90s silhouette, this sneaker will appeal to nostalgia-loving fashion fans. Additionally, its practical, comfortable and street style-inspired design makes the shoe a versatile investment piece for any sneaker collector.
Image Credit: adidas Originals, Oliver Hadlee-Pearch
adidas Originals' EQT BASK ADV Shoe is a Fresh Take on Retro Styles
1. Retro-inspired Sneakers - Designing street style sneakers with a retro-like feel can attract consumers who have an appreciation for nostalgia.
2. Fashion/function Combination - Creating sneakers that emphasize both fashion and function appeals to consumers who value style and practicality without having to compromise one for the other.
3. Celebrity Collaboration - Partnering with a popular public figure can help increase brand awareness and expand consumer reach.
1. Footwear - Footwear companies can leverage the trend of retro-inspired sneakers and expand their product offerings with new designs and colorways.
2. Fashion - Fashion companies can incorporate retro-inspired sneakers into their collections to tap into the nostalgia trend and provide consumers with a versatile fashion option.
3. Marketing and Advertising - Marketing and advertising agencies can explore celebrity collaborations and influencer marketing to boost brand awareness and reach a wider audience.