Epic Games posted its year-in-review for 2021 and announced a variety of Epic Store updates. One feature included in this update list is the ability for users to have a more in-depth personal profile. On most gaming platforms, such as Steam and Ubisoft+, players can customize their profile picture and various sections of their profile, such as a trophy showcase or a biography. On Epic, though, this feature is very barebones allowing for only the customization of the profile name.
This upcoming update will also improve upon the Epic store itself, adding features such as an in-platform shopping cart and better library organization. On top of this, Epic has announced that it will be continuing its promotion throughout 2022 where it offers all users a free game each week, and one free game each day for the 12 days surrounding the holiday period in December. As part of Epic Games' year-in-review, the company revealed that the total value of games available for free on the store throughout 2021 totaled $2,120 USD.
Image Credit: Epic Games
Why This Trend Is Growing
- Improved Digital Game Platforms
- Epic Games' updates demonstrate an opportunity for gaming companies to enhance player customization options and improve online shopping experiences.
- In-platform Shopping Carts
- The addition of in-platform shopping carts presents an opportunity for e-commerce retailers to streamline the purchasing process for customers.
- Free Game Promotions
- Offering free games on a regular basis can attract and engage users, making it an opportunity for marketers to use as a promotional tactic for various industries.
Industries Being Reshaped
- Gaming
- The improvements made by Epic Games can be used as an example for other gaming companies to enhance player experience and increase customer loyalty.
- E-commerce
- The implementation of in-platform shopping carts can be a disruptive innovation for e-commerce retailers by providing a more seamless shopping experience for customers.
- Marketing
- Free game promotions can be utilized as a promotional tactic for various industries to attract and engage new customers.
