With this e-paper watch, you have 24 different designs just a press of a button away. Developed by Takt Project for Fashion Entertainments -- a Japanese startup collective -- the FES watch has e-paper surfaces that let you pick a new watch design whenever you choose.
The deceivingly standard-looking timepiece has a circular face and a rubber strap. Together, however, the face and band are one display that show the time in addition to a range of styles. There is a button located on the side of the e-paper watch that allows wearers to click through the cycle of different options. For example, you have a choice of black or white face, 12 individual hour markings or a minimalist look, snakeskin or brickwork band patterns.
There is also a motion sensor embedded in it to preserve battery by turning the display off until the wearer moves their arm to check the time.
The E-Paper Watch Allows Wearers to Customize with Different Designs
Alyson Wyers — October 24, 2014 — Fashion
References: fashion-entertainments & springwise