The hip Endless Blockade blog offers a photo compilation of the sweetest back, jacket, and jean patches around.
it features hardcore rock patches for bands such as Motorhead and Slayer, as well as patches from intense brands such as Harley Davidson. You can send your own patches in or view pictures of other people's sweet, patched-out denim jackets, leather jackets, and jeans.
My favorite from the Endless Blockade blog is the Hell's Grannies gang.
Implications - Alternative culture is something that many consumers within mass culture are accepting more and more. This world of bikers is something that consumers are more interested in and can relate to. Businesses could gain from this interest in alternative fashion and cultures as a way to enter fields and areas of interest that were otherwise unexplored.
Key Themes Behind This Trend
- Alternative Fashion
- Opportunity for businesses to tap into the growing interest in alternative fashion and cultures.
- Patching Trend
- Disruptive innovation opportunity for businesses to create unique and customizable patch designs.
- Alternative Subcultures
- Possibility for businesses to cater to the interests and needs of alternative subcultures.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to offer alternative fashion options and accessories.
- Customization Services
- Disruptive innovation opportunity for businesses to provide customization services for patches and clothing.
- Biker Lifestyle
- Possibility for businesses to cater to the needs and preferences of the biker subculture.
