Tokyo-based streetwear label BlackEyePatch recently teamed up with thisisneverthat on a collaborative collection, and the brand is now releasing a new collection inspired by the Lunar New Year and the Year of the Dragon. The collection spotlights an iconic 'BlackEyePatch' embroidered logo across each garment, with the jacket in particular providing a clear, oversized version of this insignia. Consumers can also browse through a selection of fleece pullovers, 'OG Dragon' crewnecks, 'OG Dragon Claw' t-shirts, and other accessories such as the 'Gold Plate Pendant' and 'Gold Plate Earrings.'
Other designs include the 'THIS PROPERTY IS SOLD' crewnecks with 'Property of BlackEyePatch' stamped on the back. The full BlackEyePatch Lunar New Year collection will debut on January 6, 2024, through the brand's website and select stockists.
Image Credit: BlackEyePatch, <a rel='nofollow' href='https://hypebeast.com/2024/1/blackeyepatch-spring-summer-2024-release-lookbook-info'>hypebeast</a>, <a rel='nofollow' href='https://blackeyepatch.com/'>blackeyepatch</a>
Why This Trend Is Growing
- Dragon-themed Streetwear
- Opportunity to capitalize on the popularity of dragon-inspired designs in streetwear apparel.
- Collaborative Capsule Collections
- Potential for increased sales and exposure through partnerships with other brands on limited edition collections.
- Lunar New Year-inspired Fashion
- Chance to tap into the market demand for fashion items that celebrate festive occasions like the Lunar New Year.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can take advantage of the dragon-themed streetwear trend by offering a wider range of apparel and accessories.
- Streetwear
- Opportunity for streetwear brands to collaborate with other labels on exclusive collections, resulting in increased visibility and customer interest.
- E-commerce
- E-commerce platforms can benefit from the release of Lunar New Year-inspired fashion collections by attracting customers looking for unique, festive pieces.
