ENCE has partnered with the Football Association of Finland (Suomen Palloliitto, or SPL) to support the ENCE Academy with youth educational work and coaching services. Beginning with eFootball matches that will be aired live from the organization's headquarters in Helsinki, ENCE will assist the SPL in developing its esports activations and share marketing information, player development, and event organization information. ENCE currently manages rosters in CS:GO, StarCraft II and PUBG, and recently partnered with Cavea to improve its commercial operations.
“From our side, we are naturally able to offer help for the development of e-sports activities. Collaborations like this bring the sports closer to each other and facilitate the operation of both,” said Mika ‘Miqaqu’ Kuusisto, CEO of ENCE.
Image Credit: ENCE
Key Themes Behind This Trend
- Esports-sports Partnerships
- Partnerships between sports and esports organizations to support youth educational work and coaching services.
- Cross-sector Marketing
- The sharing of marketing information between sports and esports organizations.
- Commercial Operations Optimization
- Partnerships between esports organizations and marketing firms to improve commercial operations.
Where This Applies
- Esports
- Esports organizations partnering with traditional sports organizations to support youth educational work and coaching services.
- Sports
- Traditional sports organizations partnering with esports organizations to learn and share marketing information and event organization tactics.
- Marketing
- Marketing firms partnering with esports organizations to improve commercial operations and create cross-sector opportunities.
