Sports drinks and supplements are gaining more popularity amongst consumers who are looking for ways to support their athletic endeavors, which has brands responding with new products like the EMPACT+ Performance drink mix.
Positioned as a three-in-one option for athletes, the drink mix is free from stimulants, provides safe energy and is also free from artificial sweeteners. The drink can be consumed before, during and even after working out or partaking in sports, which makes it a simple product to incorporate into your lifestyle.
Explaining the new product, Mannatech Chief Operating and Marketing Officer Joel Bikman said, "Until now, athletes had a product to take before they exercise, and a different product for during the activity, and even a third product to take afterwards to shorten recovery time. EMPACT+ is the first fitness product in the world that provides each needed element otherwise available in separate pre-, intra- and post-workout supplements."
Key Themes Behind This Trend
- Stimulant-free Supplements
- Opportunity to disrupt the supplement industry by creating more stimulant-free products that are safe to consume and effective.
- Three-in-one Fitness Products
- Opportunity to disrupt the fitness industry by providing all necessary supplements before, during and after workouts in one convenient product.
- Artificial Sweetener-free Options
- Opportunity to disrupt the sports drink industry by offering more artificial sweetener-free options that cater to consumers' desire for healthier alternatives.
Where This Applies
- Supplement Industry
- Creating more safe and effective stimulant-free products that cater to a growing consumer demand.
- Fitness Industry
- Developing convenient all-in-one supplements that cater to the athlete's needs, improving performance and shortening recovery time.
- Sports Drink Industry
- Offering more options that cater to consumers' desire for healthy alternatives that are free from artificial sweeteners.
