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Emmy for Broadband Content

 - Feb 27, 2008   Updated: Mar 31 2011
References: emmys
You can win an Emmy. The Emmy guys are advertising that all original content distributed over broadband is now eligible for the Primetime Emmy Awards. Mary Tyler Moore is one of the "spokespersons" for the ad campaign from WONGDOODY. The deadline to enter is March 28, so crank up the scriptwriter and roll 'em.

Implications - The film and television industry has been slow to embrace the Internet, but the rise of online video consumption has forced traditional media to adopt it and even make provisions for online video in awards show ceremonies, even though original content distributed on the Internet does not attract the same ad spend as television shows.