Shot at night, the Emilio Pucci Fall 2013 ad campaign shows just how versatile the fashion is. Although full of glamorous details such as sequins and clinging silhouettes, the bright colors would normally be more appropriate for the daytime. As it stands, the photoshoot takes place entirely at night. Femininely fierce and edgily urban, the images will inspire women to plan a night out on the town.
The Emilio Pucci Fall 2013 ad campaign was lensed by photography duo Mert Alas and Marcus Piggott. It stars Victoria’s Secret model Doutzen Kroes. Paired with thigh high boots, the sexy looks are taken to a whole other level. Also being showcased are the season's bags and fur pieces, which will be highly coveted.
Key Themes Behind This Trend
- Nighttime Fashion
- There are opportunities for designers to create bold, bright and vibrant collections that defy traditional daytime color palettes and are work evening events.
- Glamorous Details
- There is significant opportunity to use glamorous details such as sequins and clinging silhouettes as staples in women's fashion collections.
- Fashion Photography
- Opportunities for fashion photographers to experiment with night photography using bright colors for models sporting edgy, urban looks.
Where This Applies
- Fashion Design
- Opportunities in the fashion industry to create pieces that use bright colors, sequins and clinging silhouettes that are suitable for night events.
- Fashion Photography
- There are opportunities for fashion photographers to showcase their work by experimenting with nighttime photography using bright colors and edgy, urban looks.
- Marketing and Advertising
- Opportunities for marketing and advertising teams to showcase bright and bold collections with night photography or emphasis on dramatic glamour to appeal to a younger demographic of potential customers.
