Hybrid Facial Cleansers

The EltaMD Oil-In-Gel Cleanser Combines Different Cleanser Benefits

The EltaMD Oil-In-Gel Cleanser is suited for all skin types, including sensitive and acne-prone skin, and its breakthrough formula combines the effectiveness of a traditional cleanser with the benefits of an oil cleanser. This skin barrier-supporting product cleanses without stripping away essential moisture or clogging pores, and it boosts the overall radiance of skin thanks to its antioxidant-enriched formula.

The innovative hybrid formula is such a standout in the skincare space it's been recognized as an Allure Best of Beauty 2023 Winner in the Skin Care category.

This daily use cleanser is an all-in-one solution for clearing away everything from water-resistant sunscreen and stubborn makeup to sweat, excess sebum and impurities. Some of the powerhouse ingredients included in the formula include meadowfoam seed oil, and extracts from turmeric root and pumpkin ferment.

Hybrid Facial Cleansers
The EltaMD Oil-In-Gel Cleanser combines the benefits of a traditional cleanser with an oil cleanser, catering to all skin types.
Skin Barrier-supporting Products
The breakthrough formula of EltaMD Oil-In-Gel Cleanser supports the skin barrier, preserving essential moisture and preventing clogged pores.
Antioxidant-enriched Formulas
EltaMD Oil-In-Gel Cleanser's antioxidant-enriched formula enhances skin radiance and overall appearance.

Industries Being Reshaped

Skincare
The EltaMD Oil-In-Gel Cleanser disrupts the skincare industry with its innovative hybrid formula catering to different skin types.
Beauty
EltaMD Oil-In-Gel Cleanser's recognition as an Allure Best of Beauty 2023 Winner showcases its disruptive potential in the beauty industry.
Cosmetics
The EltaMD Oil-In-Gel Cleanser provides a solution for effectively removing water-resistant sunscreen, stubborn makeup, and impurities, disrupting the cosmetics industry.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 31%
Freshness 21%

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