While many publications have been focusing on incorporating athletic attire into glamorous and sophisticated outfits, the ELLE US 'Screen Stars' editorial brings it back to basics without being too basic. The looks are inherently sporty yet with an edgy appeal that many urban women will appreciate. Whether worn to the gym or out on a casual weekend afternoon, the outfits are versatile, stylish and comfortable.
Set to appear in the July 2014 issue of the American publication, the ELLE US 'Screen Stars' editorial stars top model Karlie Kloss. The brunette beauty was shot in studio by photographer Christian Ferretti. Wearing a windbreaker, sports bra and hot pink tights, she was outfitted by stylist Sabina Schreder. Hair stylist David von Cannon and makeup artist Tyron Machhausen added a hint of glam to the looks.
Key Themes Behind This Trend
- Sporty Casual Fashion
- Opportunity for the fashion industry to create versatile and comfortable sportswear items for casual wear.
- Urban Edgy Style
- Opportunity for the fashion and beauty industries to create more edgy and versatile styles for urban women.
- Natural Lighting Photography
- Opportunity for the photography industry to experiment with natural lighting techniques for indoor photoshoots.
Where This Applies
- Fashion
- Opportunity to create more versatile and edgier athletic attire for urban women.
- Beauty
- Opportunity to develop makeup and hair looks that complement sporty yet edgy styles.
- Photography
- Opportunity to experiment with natural lighting techniques for indoor photoshoots to create unique and eye-catching images.
