The Elle US Ralph Lauren editorial will highlight the latest looks from the label in the January 2015 issue of the publication. Model Bridget Malcolm showcased the current Polo for Women collection, displaying it in the most nonchalant of manners despite the upscale nature of the brand.
Photographer David Bellemere made Malcolm look as relaxed as possible as he captured her lying on couches and comfortable chairs. With sunlight beaming through the shots, Malcolm appeared as if she was lounging at home.
Stylist Samira Nasr contributed to this relaxed approach to fashion. She dressed Malcolm in thick socks, knit sweaters and lace undergarments, making many of the pieces appear well-suited to chic daytime pajama ensembles.
What's Driving This Trend
- Relaxed Fashion
- Opportunity for brands to create comfortable and stylish loungewear that can be worn both at home and during the day.
- Nonchalant Branding
- Opportunity for luxury brands to showcase their products in a casual and effortless way, appealing to a broader audience.
- Chic Pajama Ensembles
- Opportunity to design fashionable sleepwear that blurs the line between nightwear and daywear.
Who This Affects Most
- Fashion
- Fashion brands can take inspiration from the relaxed and nonchalant approach to styling, creating comfortable yet stylish pieces.
- Luxury Brands
- Luxury brands can explore new marketing strategies that highlight the versatility of their products in everyday settings.
- Sleepwear
- Sleepwear brands can capitalize on the trend of wearing pajamas as fashionable daytime ensembles, offering stylish options for both day and night.
