Rie Rasmussen for Elle US May 2010 'Heat Index' editorial is sultry and steamy. Photographed by Max Farago, he captures Rie Rasmussen as she channels the downtrodden spirit of young girl stranded on the highway. However, Rie Rasmussen manages to make being stranded look sexy and stylish.
Wearing the hottest fashions from the likes of Chloe, Fendi and Missoni, Rie Rasmussen looks as scorching as the fun spring separates clinging to her body. I can only hope that I have the foresight of packing away a flirty one piece in case I get stranded on the highway!
What Makes This Trend Stand Out
- Sultry Editorials
- There is an opportunity for photographers and fashion houses to create more sultry and steamy editorial photo shoots.
- Stylish Stranded Looks
- Entrepreneurs can innovate stranded looks that are fashionable and can be worn outside of emergency situations.
- Highway Fashion
- The highway space can be utilized to create a fashion avenue that showcases the latest fashion trends to passing drivers.
Sectors Adopting This
- Fashion Industry
- Fashion houses and clothing brands can benefit from creating stranded chic collections that are still functional.
- Automotive Industry
- The automotive industry has a chance to innovate by partnering with clothing brands to create stylish and functional emergency kits for stranded drivers.
- Advertising Industry
- Brands can market their products through highway billboard ads, as the audiences are high in numbers and wide in range.
