Frida Aasen stars in the 'Love Her Madly' editorial featured in the Elle US December 2014 issue.
Fashion editor David Vandewal styled Aasen in a series of convivial retro looks. In one shot, she wears a wool sweater and eslastene pants by Louis Vuitton. In another, she dons a collared crepe dress by Valentino. Throughout the editorial she wears organza frocks and popeline hems; chiffon shirts and shearling coats. It's like the very best of 70s in a single fashion shoot.
Hair stylist David von Cannon gave Aasen straight, but artfully messy, blonde hair and straight-across bangs, while makeup artist Makky P ringed her eyes with several layers of kohl, keeping the lips nude and minimal. The editorial was lensed by photographed Nagi Sakai.
Why This Trend Is Growing
- Retro Fashion
- Opportunity for fashion brands to create modern interpretations of 70s styles.
- Convivial Styling
- Potential for stylists to incorporate playful and social elements into fashion editorials.
- Artfully Messy Hair
- Hair stylists could explore the trend of deliberately unkempt hairstyles for a casual yet stylish look.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage the popularity of retro styles to attract nostalgic consumers.
- Photography
- Photographers can experiment with convivial and retro aesthetics to create engaging editorial visuals.
- Beauty
- Hair stylists and makeup artists have an opportunity to embrace the trend of artful messiness and natural makeup looks.
