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Convivial Retro Editorials

Frida Aasen Stars in the Elle US December Issue

— November 12, 2014 — Pop Culture
Frida Aasen stars in the 'Love Her Madly' editorial featured in the Elle US December 2014 issue.

Fashion editor David Vandewal styled Aasen in a series of convivial retro looks. In one shot, she wears a wool sweater and eslastene pants by Louis Vuitton. In another, she dons a collared crepe dress by Valentino. Throughout the editorial she wears organza frocks and popeline hems; chiffon shirts and shearling coats. It's like the very best of 70s in a single fashion shoot.

Hair stylist David von Cannon gave Aasen straight, but artfully messy, blonde hair and straight-across bangs, while makeup artist Makky P ringed her eyes with several layers of kohl, keeping the lips nude and minimal. The editorial was lensed by photographed Nagi Sakai.
Trend Themes
1. Retro Fashion - Opportunity for fashion brands to create modern interpretations of 70s styles.
2. Convivial Styling - Potential for stylists to incorporate playful and social elements into fashion editorials.
3. Artfully Messy Hair - Hair stylists could explore the trend of deliberately unkempt hairstyles for a casual yet stylish look.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of retro styles to attract nostalgic consumers.
2. Photography - Photographers can experiment with convivial and retro aesthetics to create engaging editorial visuals.
3. Beauty - Hair stylists and makeup artists have an opportunity to embrace the trend of artful messiness and natural makeup looks.
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