Wildly Curly Editorials

The ELLE Mexico 'Heide' Photoshoot Stars an Unruly Heide Lindgren

The ELLE Mexico 'Heide' editorial transforms the normally straight-haired model Heide Lindgren into a wild lioness with voluminous curly mane. The fun hairstyle gives the relatively tame outfits a dash of wildness themselves. Although the fashion is far from boring, the hair somehow brings added focus to the leggy side slits, deep v necklines and statement-making jewelry.

Set to appear in the June 2012 issue of the magazine, the ELLE Mexico 'Heide' editorial was lensed by photographer Santiago Ruisenor. The American beauty was outfitted by stylist Annie Lask. She is clad in a range of stunning dresses from such labels as Louis Vuitton, Gianfranco Ferre, Salvatore Ferragamo and Guess. Shot in studio, the looks were perfected with a flawless face by Daniel Lezama and, of course, an unruly mane by hairstylist Héctor Ávila.

Curly Hair Trends
Opportunity for disruptive innovation in the haircare industry to develop products and techniques specifically designed for curly hair.
Statement-making Jewelry Trends
Opportunity for disruptive innovation in the fashion industry to create bold and unique jewelry pieces that complement and enhance outfits.
Leggy Side Slit Trends
Opportunity for disruptive innovation in the fashion industry to design clothing with attention-grabbing side slits that emphasize the legs.

Where This Applies

Haircare Industry
Opportunity for disruptive innovation in the haircare industry to develop products and techniques specifically designed for curly hair.
Fashion Industry
Opportunity for disruptive innovation in the fashion industry to create bold and unique jewelry pieces and clothing with attention-grabbing side slits.
Jewelry Industry
Opportunity for disruptive innovation in the jewelry industry to create bold and unique pieces that complement and enhance outfits.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 57%
Freshness 8%