Elegant supermodel Ymre Stiekema posed for the Elle France May 2014 issue with colorful candied lollipops and neon makeup looks.
The editorial, called 'In the Mood,' was shot by talented photographer Emilio Tini. The shoot focused on hot makeup for the summer seasons with neon eyeshadow looks, dewy skin and glossy lips. Because the editorial focused on fresh makeup looks, Stiemkma was shot from the neck up. To complement the sweetness of the pinky peach hues in the beauty editorial, Stiemkma posed with several sugary lollipops. In several of the images, Stiemkma cheekily sucked on a lollipop, she used the lollipop stick as a faux cigarette or she showed off her color-stained tongue.
My favorite summer makeup look starred Stiemkma with hot pink eyeshadow, glowing cheekbones, full brown eyebrows and a heart-shaped lollipop.
Key Themes Behind This Trend
- Neon Makeup Looks
- Disruptive innovation opportunity: Develop new neon makeup products and techniques to capitalize on the trend for bold and vibrant looks.
- Fresh Makeup
- Disruptive innovation opportunity: Create innovative skincare and makeup products that promote a fresh and dewy complexion for the summer season.
- Colorful Candy Accessories
- Disruptive innovation opportunity: Design unique and stylish accessories inspired by colorful candies, such as lollipop-themed jewelry or hair accessories.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Introduce new cosmetic products and brands that cater to the demand for neon makeup looks and fresh, glowy complexions.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion designers to create clothing and accessories inspired by candy and lollipop aesthetics.
- Photography
- Disruptive innovation opportunity: Develop new photography techniques and equipment specifically for capturing beauty editorials that feature candy-inspired themes.
