The Elle Canada Free Spirit photoshoot is on the publication's June 2015 roster. Model Jenna Castilloux challenged the typical beach scene often seen during the summertime season with creative windswept looks and poses.
Art director Denis Desro partnered with hair and make up expert Paco Puertas for this production. Together the duo carried out the production of bohemian-inspired styles with low-slung patterned bathing suit bottoms, a flowing floral skirt and a loose tiered top.
Ruffles, studs and lace additions added further attention to detail. In the images, Castilloux appeared poised for not only sandy shores, but also backyard parties, days spent poolside and even camping trips. As such, this editorial will appeal to many readers.
What's Driving This Trend
- Bohemian-styled Photoshoots
- There is an opportunity to showcase bohemian-inspired styles in various settings such as beaches, backyards, poolsides, and camping trips.
- Incorporating Detailing in Beach Fashion
- There is an opportunity to add ruffles, studs, and lace detailing to beach fashion items such as bathing suits and cover-ups to add more attention to detail.
- Wind-swept Photography
- There is an opportunity to capture windswept looks and poses in photography to showcase movement and creativity in editorial shoots.
Who This Affects Most
- Fashion
- There is an opportunity for the fashion industry to incorporate bohemian-inspired styles with added detailing into their beachwear and cover-up lines.
- Photography
- There is an opportunity for photographers to experiment with capturing wind-swept looks and poses in editorial shoots to showcase movement and creativity.
- Magazine Publishing
- There is an opportunity for the magazine publishing industry to feature more artistic and creative editorial shoots that showcase unique styles and poses.
