Fashion is all about expressing who you are, and this Elle Brazil April 2013 editorial has taken on that notion to a new and fascinating level.
The photo shoot is made up of ten different images, with models Alexia Bellini, Juliana Mende, Julia Fuchs, Thais Romão, Raquel Radiski and Julia Barcelos playing different roles. Shot by photographer Eduardo Rezende and styled by Renata Correa, the models take on personas like a young mother carrying a baby, a socialite after a shopping spree and a skateboarder with an attitude. Although most of the images appear in black and white, each of them stand out in their own way and feature a distinct character.
Titled 'Role Fashion,' this Elle Brazil April 2013 series illustrates the role fashion plays in expressing your identity to the world and to yourself.
What's Driving This Trend
- Identity Expressions in Fashion
- Fashion is no longer just about personal style, but also expressing one's identity through various personas in photo shoots and runway shows.
- Multi-personality Campaigns
- Campaigns with models playing different and distinct characters will be a rising trend across fashion shoots and advertisements.
- Storytelling Through Fashion
- Fashion as a medium for telling stories and conveying different roles and identities will become a popular trend.
Who This Affects Most
- Fashion
- The fashion industry can continue to experiment with different ways to use clothing as a means of storytelling and identity expression.
- Marketing and Advertising
- Brands can adopt the 'Role Fashion' theme for their campaigns, featuring models displaying multiple personas to attract a wider audience.
- Photography
- Photography can evolve to incorporate more storytelling and identity expression through models playing different roles in photo shoots.
