The models in the photoshoot are covered in gold paint. Prodina's inspiration comes from her friends, as the photos represent the power and quality of their friendship. Through these beautiful pictures, the Elizaveta Prodina Gold Project proves that the artist has precious and long-lasting friendships with her peers that will stay golden forever.
Implications - Consumers in modern society are looking for an element of glamorr in the purchases they make. Designs featuring a prestigious aspect are appealing to those who desire exclusivity in their lives. Coming out with more items like this could help a company increase its appeal.