Photographer Eliza Stegienka captures BEAUTY SCENE's latest exclusive, an image series that highlights an array of whimsical makeup applications. Posing with fresh flower props by Agata Suchecka, model Ava stars in the editorial and pulls off a myriad of conceptual makeup looks.
These range from smudged eyeshadow applications to star-shaped face stickers that are applied instead of glitter. This editorial's other standout makeup looks include multicolored stickers that double as a vibrant substitute for blush.
Created by makeup artist Corinne Jankowska, this fashion story's beauty looks reference recent runway fads and are reflective of Millennials' appreciation for sticker cosmetics. Though synonymous with childhood, stickers have made a recent comeback and are being embraced more and more by adults.
Why This Trend Is Growing
- Whimsical Makeup Applications
- The rise of whimsical makeup applications presents a disruptive innovation opportunity for beauty brands to create unique and artistic beauty products.
- Sticker Cosmetics
- The resurgence of sticker cosmetics offers a disruptive innovation opportunity for beauty companies to create innovative and customizable makeup products.
- Conceptual Makeup Looks
- The growing popularity of conceptual makeup looks opens up a disruptive innovation opportunity for makeup artists to create avant-garde and creative beauty designs.
Industries Being Reshaped
- Beauty
- The beauty industry can leverage the trend of whimsical makeup applications and sticker cosmetics to develop new and innovative beauty products.
- Fashion
- The fashion industry can incorporate the trend of conceptual makeup looks into their runway shows and editorials to showcase unique and artistic beauty aesthetics.
- Photography
- The photography industry can embrace the trend of whimsical beauty portraits to capture and showcase innovative and visually captivating beauty looks in editorial and advertising campaigns.
