Elhaus Reinterprets Militaristic Pieces for its Second Drop of SS18
Jakarta-based fashion label Elhaus returns with another collection designed for the Spring/Summer 2018 season. The new range draws inspiration from militaristic design cues and spotlights a unique graphic approach called 'Digi Boro.' Digi Boro is designed to visually evoke a Japanese style of patchwork. This detailed effect is seen throughout the entire collection including its deep green kimono jackets and indigo-dyed outerwear options, which are also the two most predominant colors throughout the capsule.
Another reoccurring theme in the collection are the utility items highlighting pockets and zippers, boasting the functionality of a military influence. Additional details include the tiger camo print and new interpretations of classic shirts. The Elhaus Spring/Summer 2018 range is now available online.
Another reoccurring theme in the collection are the utility items highlighting pockets and zippers, boasting the functionality of a military influence. Additional details include the tiger camo print and new interpretations of classic shirts. The Elhaus Spring/Summer 2018 range is now available online.
Trend Themes
1. Militaristic Fashion - Opportunity for disruptive innovation in creating unique designs that draw inspiration from militaristic themes and incorporate innovative graphic approaches.
2. Digi Boro - Opportunity for disruptive innovation in applying the Japanese style of patchwork, known as Digi Boro, to create visually appealing and distinct clothing pieces.
3. Functional Utility Fashion - Opportunity for disruptive innovation in designing clothing items that blend utility, such as pockets and zippers, with fashionable aesthetics influenced by military design.
Industry Implications
1. Fashion - Opportunity for disruptive innovation within the fashion industry by infusing militaristic elements into clothing designs, incorporating unique graphic approaches, and creating functional and stylish utility items.
2. Textile - Opportunity for disruptive innovation in the textile industry by experimenting with new fabric techniques and treatments to achieve the desired militaristic and patchwork-inspired look.
3. E-commerce - Opportunity for disruptive innovation in the e-commerce industry to offer a platform for selling and promoting unique militaristic fashion items like those offered by Elhaus.
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