The Eleven Paris FW11 Collection is showcased in a rather eerie and dark lookbook. Featuring model Ash Stymest, the lookbook presents the collection in an unusual manner. Embracing a dark and slightly morbid theme, the model is shown engaging in some supernatural behavior. He is seen hanging in the hair, pretending to eat a crow and staring hesitantly up into the bright sky.
In terms of clothing, the Eleven Paris FW11 Collection for men offers plenty of dark colors and grunge-inspired pieces. From studded leather jackets to gruesome graphic t-shirts to baggy cardigans, the Eleven Paris FW11 Collection has plenty of of options for the hipster, punk and badboy.
Implications - Businesses that portray their products in unusual ways will likely garner the attention of more consumers. While consumers may feel hesitant around dark or gloomy products, they will certainly leave a lasting impression in the minds of consumers.