Patterned Outdoor-Ready Capsules

Element's SS22 Collection Features Nature-Inspired Prints

Element's SS22 collection marries a mix of nature-inspired prints and patterns with city street fashion to create a fresh visual narrative. The popular skate brand crafts a blend of technical staples and streetwear icons to equip wearers with the essentials for local adventures this spring and summer.

Its acid-washed patterns and shirt graphics define the collection. It features various shades of dusty purple and deep blues. Element commissioned youthful art communities to create the capsule's range of artwork. Most of the pieces in the collection include eye-catching graphics inspired by workwear attire. Some featured pieces include beige-toned work pants, a corduroy jacket, matching sets with shorts, sweatshirts, and pants. Overall, Element's new launch includes fashion-forward everyday staples.

Image Credit: Element

Nature-inspired Prints
The use of nature-inspired prints in outdoor fashion offers opportunities for sustainable and eco-friendly materials.
Technical Streetwear
Combining technical features with streetwear fashion offers opportunities for fashionable yet functional clothing for urban adventurers.
Community Collaboration
Working with youthful art communities to create unique designs offers opportunities for brand differentiation and inclusivity.

Industries Being Reshaped

Outdoor Fashion
Integrating nature-inspired prints and technical features into outdoor fashion offers opportunities for product diversification and eco-conscious branding.
Streetwear Fashion
Incorporating technical features into streetwear fashion offers opportunities for versatile and functional clothing for everyday wear.
Art and Design
Collaborating with youth art communities for unique designs offers opportunities for creative partnerships and expanding design capabilities.
SCORE
5.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 65%
Freshness 12%