Bernardo Fashion boasts a sizable catalog of functional and stylish women's outerwear. The New York City-based brand has positioned itself as providing the "designs for the future" and catering to "women going places and making statements in the world." Bernardo Fashion claims that its products are "designed for a new generation of consumers who desire environmentally conscious products."
The Fall 2022 capsule of stylish women's outerwear, for example, includes the Winter Houndstooth Puffer Jacket—a puffy silhouette that combines leather accents and a bold pattern—and the Compass Double Up Puffer Coat which "offers superior warmth without the bulk." Bernardo Fashion's products are made with 100% recycled Ecoplume™ insulation certified by bluesign® and the brand relies on recycled materials where possible.
Image Credit: Bernardo Fashion
What's Driving This Trend
- Eco-friendly Fashion
- Bernardo Fashions' use of 100% recycled Ecoplume™ insulation and recycled materials provides opportunities for more sustainable fashion.
- Functional Style
- The combination of leather accents and bold patterns in their Winter Houndstooth Puffer Jacket shows opportunities for stylish yet functional outerwear.
- Capsule Collections
- Bernardo Fashion's releasing of collections such as their Fall 2022 capsule gives opportunities for releasing limited-edition and more targeted collections.
Who This Affects Most
- Fashion
- Bernardo Fashions' operation provides examples of how sustainability, function and limited editions can disrupt the fashion industry.
- Textile
- Bernardo Fashion's emphasis on recycled materials as well as 100% recycled Ecoplume™ insulation can have disruptive innovations for textile industries, producing more eco-friendly materials.
- Retail
- The release of capsule collections like Bernardo Fashion's can potentially disrupt traditional retail models by providing limited-edition opportunities that attract more consumers in a shorter time frame.
