A Bangladeshi-born artist is using tape as a way to mask her earlier works, and has created new pieces of artwork in the process. Using tape has now become the signature style of Rana Begum's work, and is what made the world really take notice of her unique paintings. Based in London now, her bright works are a blending of linear colours and an innovative approach to modern art.
Implications - No longer satisfied with art that is just attractive, consumers are looking for designs that also push the limits on creativity. Items that feature a cutting-edge aesthetic are appealing to those who want to stay on trend. Companies trying to increase their appeal could focus on this when coming out with their newest designs.