Even though they started with vacuum cleaners, Dyson has boldly stepped out to produce a variety of seemingly unrelated consumer goods -- everything from ubiquitous hand dryers to highly coveted hair tools -- and now Founder and CEO James Dyson has announced the company's electric car plan.
Dyson recently confirmed they are developing a battery electric vehicle that is scheduled to hit the road in 2020 with an all-electric drivetrain. News of the electric car plan came out in a company-wide internal email sharing the original vision behind Dyson's cyclical motor design. With an aim to reduce global pollution, though a battery electric vehicle can seem like a stretch, the company is on track to make a positive environmental impact.
What Makes This Trend Stand Out
- Battery Electric Vehicles
- The growing demand for environmentally friendly cars presents opportunities for companies to develop affordable electric vehicles and create long-term value.
- Clean Energy
- Investing in renewable energy and clean energy technology, such as batteries, presents new opportunities for businesses to create sustainable products and reduce carbon emissions.
- Disruptive Innovation
- Companies can seize the opportunity to disrupt traditional gasoline-powered car markets by developing new, innovative products that meet growing consumer demand for sustainable transportation options.
Sectors Adopting This
- Automotive
- The automotive industry can benefit from investing in research and development of battery electric vehicles to meet consumer demand for sustainable transportation options and to reduce global pollution.
- Clean Energy
- The clean energy industry can seize opportunities presented by the growing demand for renewable energy and battery technology to develop new products and services that can have positive environmental impacts.
- Technology
- Technology companies can leverage their expertise in electronics and software to develop new electric vehicle technologies, including autonomous driving capabilities, to meet growing consumer demand for sustainable, high-tech transportation solutions.
