Given that the 2016 Presidential election is being positioned by many observers as the most crucial vote in a generation, election education has become more important than ever, which is why a new app has been released that is designed to capture the attentions of voters and teach them about the two candidates and their stance on issues.
This free app lets users read articles about different issues before casting their vote, and then uses a points system to let users know where they stand.
The fact of the matter is that many supposed election education apps out there are partisan offerings that are designed to convince voters to vote one way or the other, but the Sway app uses a more objective approach as well as engaging gamification to help voters expand their horizons and make an informed decision.
Key Themes Behind This Trend
- Gamified Election Education
- Gamified election education apps are using interactive and engaging methods to educate voters about key issues.
- Objective App Design
- Objective app design is being implemented to provide unbiased information about the candidates and their stances on key issues.
- Informed Decision-making
- Apps are encouraging users to make informed decisions by providing articles and using a points system to assess their understanding and position on issues.
Where This Applies
- Mobile App Development
- The mobile app development industry has an opportunity to create innovative and gamified election education apps for voters.
- Education Technology
- The education technology industry can leverage gamification and objective app design to enhance election education for students and adults.
- Political Engagement
- The political engagement industry can benefit from apps that promote informed decision-making and expand voters' knowledge about key issues.
