DIY Victory Garden

'Eleanor's Garden' is the Ultimate Locavore Growing Kit

Eleanor’s Garden is a unique container gardening system inspired by First Lady Eleanor Roosevelt’s 1943 White House Victory Garden.

During hard economic times, planting a little something for your own table can be extra rewarding: Gardens, even small ones, can save money on food and have the added benefit of convenience and a sense of accomplishment. A small home food garden is the ultimate locavore food source.

The complete, compact, portable Eleanor’s Garden kit can be set up and planted in under an hour. Everything needed to create a containerized edible landscape is included.

Home Gardening
Opportunities to innovate on simplified gardening solutions for urbanites

Industries Being Reshaped

Agriculture
Developing technology to complement traditional agriculture for supporting home gardening
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 64%
Freshness 8%

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