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Elastic Business Cards

Stretch the Rubber Business Card to See The Info

— December 12, 2006 — Marketing
Poul Nielsen, a personal trainer, has created these awesome elastic business cards. You can't read the card unless you stretch the elastic. Then, not only will you be stretching your hands, and getting a little workout, but you'll see the contact info that will lead you to a bigger, more in-depth workout.

This is a brilliant example of experiential advertising, in that you are actually performing an action related to the product. This ties the business card to the company's value proposition while at the same time being completely memorable.
Trend Themes
1. Experiential Advertising - There is an opportunity for companies to create memorable experiences for potential customers through interactive marketing tactics such as the elastic business card.
2. Interactive Business Cards - With the rise of technology, more companies can explore the possibilities of creating interactive business cards that grab attention and create engaging experiences for customers.
3. Fitness-themed Marketing - Businesses in the fitness industry and beyond can consider incorporating fitness-related elements into their marketing strategies, such as Poul Nielsen's elastic business cards, to appeal to health-conscious consumers.
Industry Implications
1. Marketing and Advertising - Opportunities exist for marketing and advertising companies to develop and execute experiential and interactive campaigns that engage audiences and leave a lasting impression.
2. Printing and Graphics - As more businesses seek creative and unique marketing collateral, companies in the printing and graphics industry may explore new materials and formats for producing attention-grabbing business cards.
3. Fitness and Wellness - Individuals and businesses in the fitness and wellness industry can experiment with fitness-themed marketing ideas to promote their services and products in new and creative ways.
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