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Celeb-Backed Añejo Tequilas

Kendall Jenner Announces the Launch 'Eight Reserve by 818'

818 Tequila, a premium tequila brand founded by Kendall Jenner, has announced the launch of 'Eight Reserve by 818,' an all-new Añejo Reserve that was developed in Jalisco, Mexico.

The new launch marks the first major expansion for 818 Tequila, which, according to Nielsen, became the best-selling spirit brand of 2021 in the US. The new expression is made of a mix of one-year-old Añejo and eight-year-old extra Añejo, which together create a smooth and rich liquid.

“We are constantly looking to innovate and with this new liquid we are building on what makes 818 Blanco, Reposado, and Añejo so beautiful and complex and taking it to the next level. It’s been incredible to work alongside our team in Mexico to develop Eight Reserve," said Kendall Jenner, Founder of 818 Tequila.

Image Credit: 818 Tequila

SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 37%
Freshness 14%

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