This Edward Levine Graphic Design Catches the Eye

 - Apr 26, 2012
References: edwardlevine & bookofjoe
Edward Levine is the Creative Director for Psychology Today Magazine and the head of Levine Design Inc. The New York City-born, raised and based graphic designer has a knack for punchy, witty design as evidenced by the work featured here.

One measure of effective graphic design is whether or not people even notice it; another metric is whether or not people remember it. If a print ad, or cover art could double as wallpaper, it is usually not doing its job. Subtly is often a welcome quality in design; however, indulging in such minutia so as to be imperceptible does not bode well in the advertising and branding world.

Levine's design first catches the eye with sharp color-contrasts and crisp lines. The substance of the illustrations and photography then shine through. This ranges from retro and ironic to blunt and to the point.