Edward Levine is the Creative Director for Psychology Today Magazine and the head of Levine Design Inc. The New York City-born, raised and based graphic designer has a knack for punchy, witty design as evidenced by the work featured here.
One measure of effective graphic design is whether or not people even notice it; another metric is whether or not people remember it. If a print ad, or cover art could double as wallpaper, it is usually not doing its job. Subtly is often a welcome quality in design; however, indulging in such minutia so as to be imperceptible does not bode well in the advertising and branding world.
Levine's design first catches the eye with sharp color-contrasts and crisp lines. The substance of the illustrations and photography then shine through. This ranges from retro and ironic to blunt and to the point.
Why This Trend Is Growing
- Eye-catching Designs
- Opportunity for disruptive innovation in creating designs that grab attention with strong color-contracts and crisp lines.
- Punchy & Witty Design
- Opportunity for disruptive innovation in creating designs that are clever and memorable.
- Blunt & Ironic Messaging
- Opportunity for disruptive innovation in creating designs that communicate direct and ironic messaging.
Industries Being Reshaped
- Graphic Design
- Opportunity for disruptive innovation in graphic design that prioritizes eye-catching visuals and memorable messaging.
- Advertising
- Opportunity for disruptive innovation in advertising that uses clever designs to effectively grab viewers attention and communicate messaging.
- Branding
- Opportunity for disruptive innovation in branding with designs that are bold and memorable, helping to differentiate a brand from competitors.
