The band OK GO are turning their music videos into educational tools after the announcement of a new partnership with University of St. Thomas.
The Grammy-winning band is known for their eye-catching visuals, and hopes to leverage this creativity to get kids excited about learning. Covering subjects like math, science and music, OK GO will be providing their music videos to teachers to help better engage children in the classroom. OK GO spent some time on St. Thomas campus to film some videos with the university's Playful Leaning Lab. Currently, the band is collaborating with over 600 educators to produce visually striking content that can help students get more excited than a standardized text book could.
Image Credit: Ok Go
Key Themes Behind This Trend
- Educational Music Videos
- OK GO's partnership with University of St. Thomas to turn their music videos into educational tools creates an innovative way to engage students in the classroom.
- Creative Learning
- The collaboration between OK GO and educators to produce visually striking content highlights the opportunity for disruptive innovation in the field of creative learning.
- Multidisciplinary Education
- Covering subjects like math, science, and music in their educational music videos demonstrates the potential for disruption in the realm of multidisciplinary education.
Where This Applies
- Music Education
- OK GO's initiative to provide music videos as educational tools presents a disruptive innovation opportunity within the music education industry.
- Edtech
- The collaboration between OK GO and educators to create visually engaging educational content showcases a disruptive innovation opportunity within the EdTech industry.
- Digital Media
- The transformation of OK GO's music videos into educational tools highlights the potential for disruptive innovation in the digital media industry.
