Launching on May 13th, Ciaté London brings the Edna Mode Collection to the shelves in collaboration with Disney and Pixar. Beloved fashionista from Disney and Pixar's The Incredible, Edna Mode's signature flair is channeled into a capsule collection of bold beauty for the first time.
With powerful pigments and dynamic formulations, the beauty brand's collection features four new exciting products. The Edna Eyeliner is developed with a future-thinking gel-pencil formulation boasting vibrant pink, coral, and Aqua hues. Doubling as an eye shadow and complexion powder, the Edna Palette includes bold and bright tones from violet and berry, to subtle minks and bronze. A soft-matte lip powder completes the set with Ciaté's rejuvenating exclusive Triple-R Complex.
Image Credit: Ciaté London
What Makes This Trend Stand Out
- Movie-themed Beauty Collections
- Exploring collaborations with movie franchises for the beauty industry
- Multi-tasking Beauty Products
- Developing products that serve multiple purposes, such as the Edna Palette
- Customizable Makeup Products
- Introducing more personalized and bespoke makeup products for customers
Sectors Adopting This
- Beauty and Cosmetics
- Launching collections inspired by popular culture to offer customers unique products
- Entertainment and Media
- Partnering with beauty brands to launch limited editions movie-themed products
- Technology and Innovation
- Exploring the use of new materials and formulations to create versatile and innovative beauty products
