ChoCo'a has taken fashion a little further with not only edible bridal fashion and accessories, but a fabulously fun fashion show to showcase it all. Aside from dresses and skin-stenciling, Choco'a pieces also include a wedding cake hat and the coveted Hermes Birkin Bag. What intrigues me about the Choco'a story is that the show is a private edition of the chocolate house's ability. The United States is full of bridezillas who would kill to get their hands on something this unique and totally unorthodox. Thus, if ChoCo'a does decide to open up shop internationally, they're sure to gain tons of success.
Why This Trend Is Growing
- Edible Fashion
- Disruptive innovation opportunity: Explore the concept of creating edible fashion items, such as dresses or accessories, to cater to a unique and unorthodox market.
- Fashion Show Spectacles
- Disruptive innovation opportunity: Organize fashion shows that go beyond traditional runway presentations by incorporating elements of entertainment and surprise, like the Choco'a Extravaganza.
- Private Edition Exclusivity
- Disruptive innovation opportunity: Harness the appeal of limited edition or private edition products to create a sense of exclusivity and desirability within niche markets.
Industries Being Reshaped
- Bridal Fashion
- Disruptive innovation opportunity: Integrate edible elements into bridal wear and accessories, catering to brides looking for unique and memorable wedding experiences.
- Food and Beverage
- Disruptive innovation opportunity: Combine the worlds of fashion and food by creating edible products that can be showcased at events or incorporated into culinary experiences.
- Event Management
- Disruptive innovation opportunity: Develop innovative event concepts, like extravagant fashion shows, to captivate audiences and provide memorable experiences.
