Chiharu Okunugi gets a series of impromptu and edgy haircuts in 'Hair Finds a New Shape,' Vogue Japan's striking beauty story. The Japanese supermodel goes from long locks to a choppy bob and even pulls off an even shorter do that draws inspiration from the early 90s.
Gracing Vogue Japan's June 2015 issue, this image series celebrates bold and edgy haircuts. While long and natural locks ruled the runways in recent seasons, the summer weather calls for looks that are more daring and dynamic.
Vogue Japan's 'Hair Finds a New Shape' story is captured by photographer Regan Cameron's lens and features chic wardrobe staples that are handpicked by stylist Jarrod Lacks. Jarrod dresses his model muse in a monochromatic wardrobe and works alongside hair stylist Laurent Philippon and makeup artist Yumi Mori to transform her look. Celebrating nostalgia, the hair and makeup industry is reviving looks for the 80s and 90s and re-introducing them to modern generations.
What's Driving This Trend
- Edgy Haircuts
- These bold and daring haircuts are becoming a popular trend, offering opportunities for innovative hairstyling techniques and products.
- Nostalgic Revival
- The revival of looks from the 80s and 90s in the hair and makeup industry presents opportunities for new products and services that cater to the desire for nostalgic trends.
- Dynamic Fashion
- The summer weather calls for more dynamic and daring looks, opening up opportunities for fashion designers and brands to create bold and statement-making wardrobe staples.
Who This Affects Most
- Hair and Beauty
- The hair and beauty industry can capitalize on the trend of edgy haircuts by offering cutting-edge hairstyling techniques and products.
- Fashion
- The fashion industry can take advantage of the demand for dynamic and bold looks by creating fashion-forward wardrobe staples that cater to consumers looking for statement-making pieces.
- Cosmetics
- The cosmetic industry can tap into the revival of nostalgic looks by creating makeup products that capture the essence of the 80s and 90s, offering consumers a touch of nostalgia in their beauty routines.
