Spring is around the corner and yet the edgy floral fashion featured throughout the upcoming issue of FASHION Magazine doesn't entirely leave the winter season at the door. With a dark edginess to each look, the outfits take transitional style at face value. And yet the warmer weather is definitely in the air when flipping through this particular editorial.
Starring model Soo Joo Park, the FASHION Magazine April 2016 cover story's key look is a leather Gucci jacket and skirt embroidered with flowers -- the epitome of edgy floral fashion. In the accompanying article, Park addresses ever-changing beauty ideals, “We are living in a time of expanding beauty ideals, and questioning what the idea of beauty is. I see the changes happening in front of me, and I applaud everyone who’s pushing boundaries.”
Key Themes Behind This Trend
- Edgy Floral Fashion
- The trend towards dark, edgy floral fashion provides an opportunity for designers to experiment with new fabrics, textures and silhouettes.
- Transitional Fashion
- Transitional style has potential for disruption, as industry professionals look to create versatile garments that can be worn year-round and in different weather conditions.
- Expanding Beauty Ideals
- With an ever-changing definition of beauty, there is an opportunity for beauty and fashion brands to embrace diversity and inclusivity in their products and advertising campaigns.
Where This Applies
- Fashion Design
- Fashion designers can capitalize on the edgy floral fashion trend by experimenting with new materials, textures and silhouettes for their collections.
- Apparel Manufacturing
- Apparel manufacturers can embrace the trend of transitional style by developing garments that can be worn year-round and in different weather conditions, providing new revenue streams and customer loyalty.
- Beauty and Cosmetic Brands
- Beauty and cosmetic brands have the opportunity to create inclusive campaigns and embrace the expanding beauty ideals by introducing products that cater to a diverse range of skin tones, skin types and beauty standards.
