The French skincare brand, L'Occitane, launches its new eco-refill service in collaboration with Surfers Against Sewage, a UK-based marine conservation charity, to fight plastic pollution. The sustainable initiative will run from May 27 to May 30, which the brand named 'Green Day' to promote the project. During this time, the beauty brand will donate £5 to its partnered charity for every eco-refill sold.
This collaborative effort is L'Occitane's latest endeavor to cut down on single-use plastic across its products and offer customers more sustainable options. The Provence-based brand launched its current refill scheme in 2008, which has expanded to offer customers 25 different product refills across skin, body, and haircare items. L'Occitane's in-store recycling service will also remain active indefinitely.
Image Credit: Cosmetics Business