The Razer ECOLOGO Certified gaming mice are an eco-minded series of desktop peripherals for avid users to choose as a more sustainable option. The mice include the Razer Basilisk V3 and the DeathAdder Essential, which both received the ECOLOGO certification and offer full transparency on their impact on the environment. The brand as established an Environmental Product Declaration (EPD) in a bid to help consumers better understand the sustainable qualities of a product and the environmental repercussions it has.
Sustainability Manager Kenneth Ng spoke on the Razer ECOLOGO Certified gaming mice saying, "Unlike companies making their own claims about their products being sustainable, we go the extra mile to prove to our fans that our products are truly sustainable. Our community of gamers can rest assured that their favorite mice have been thoroughly vetted by a trusted scientific organization that looked at a comprehensive list of criteria to award us with the ECOLOGO Certification.”
What's Driving This Trend
- Eco-minded Peripherals
- Creating eco-friendly versions of traditionally wasteful products to appeal to environmentally conscious consumers.
- Transparency and Certification
- Providing transparency and third-party certification to assure customers of a product's sustainability.
- Sustainable Marketing
- Marketing a product's environmental benefits and certifications as a unique selling point to appeal to conscious consumers.
Who This Affects Most
- Gaming
- Introducing sustainability into the gaming industry by creating eco-friendly peripherals and emphasizing sustainability in marketing.
- Consumer Electronics
- Expanding the eco-friendly product offerings in the consumer electronics industry to appeal to environmentally conscious consumers.
- Sustainability Consulting
- Offering consulting services to companies seeking to create more sustainable products and obtain certifications like ECOLOGO to appeal to a growing market of conscious consumers.
