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Eco-Conscious Athletic Brands

KRINA is Ethically Driven and Women-Owned

— July 20, 2022 — Eco
In the search of eco-conscious athletic brands, KRINA stands out. This sustainable and luxury activewear brand brings together stylish silhouettes that will keep one supported during workouts and conscious production.The venture is a woman and minority-owned enterprise.

Said to wholeheartedly "embody strict values of green consumers" and to proudly "embrace cultural inclusivity," the athleisure brand boasts a range of vibrant leggings, cling shorts, crop drops, and accessories. All garments by the eco-conscious athletic brand are made in a SA8000, BSCI, FDA-approved, OEKO-TEX, and WRAP-certified facility, while the materials used during the production cycle involve post and pre-consumer waste—from plastic bottles and fishnets to wood pulp and more. Bringing comfortable, aesthetically friendly, and high-performance athleisure to consumers, KRINA strives to "standardize green purchasing power as an effective instrument for vital change."

Image Credit: KRINA
Trend Themes
1. Eco-conscious Athleisure Wear - Opportunities for disruption in the athleisure industry through sustainable and conscious production practices.
2. Ethically Driven Fashion - Potential for sustainable and responsible production in the fashion industry through minority and women-owned businesses.
3. Cultural Inclusivity in Fashion - Opportunities for diverse and inclusive representation in the fashion industry through ethically driven brands.
Industry Implications
1. Athleisure - Disruptive innovation opportunities in the production and marketing of sustainable and eco-conscious athleisure brands.
2. Fashion - Potential for responsible and ethical production practices in the fashion industry through minority and women-owned businesses.
3. Sustainability - Opportunities for the sustainable use of post and pre-consumer waste in the fashion and athleisure industries.
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