Helmet-Heavy Haute Couture

Model Anna Selezneva is an 'Eco-Warrior' in I-D

Russian model Anna Selezneva portrays an ‘Eco-Warrior’ in i-D magazine’s Fall 2009 issue. The black and white editorial was photographed by Richard Bush in the British highlands and mixes tough kilted punk garb with mannish military-inspired designer clothing.

Sarah Richardson styled the shoot to include pieces by Prada, Paco Rabane, Balenciaga and Y-3. The editorial gets its title from the barren British countryside, the bejeweled battle helmet by Scott Wilson and Selezneva’s unyielding gaze.

Eco-fashion
Opportunities for the fashion industry to incorporate environmentally sustainable practices and materials into their designs.
Military-inspired Fashion
The promotion of military-style clothing or accessories to mainstream fashion consumers who appreciate its utilitarian and rugged style.
Punk Revival
A resurgence of punk fashion and aesthetics that includes elements like tartan, leather, studs, and safety pins.

Who This Affects Most

Fashion Design
Designers can develop eco-friendly garments that incorporate sustainable fabrics, zero waste techniques, or upcycling methods.
Jewelry Design
Jewelry designers can create pieces that fuse military motifs and materials with glamorous and edgy elements like crystals and precious metals.
Cosmetics Industry
Brands can introduce punk-inspired makeup collections that feature bold and rebellious colors, textures, and packaging.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 58%
Freshness 8%