As more consumers become invested in eco skincare for their own sake just as much as their concern for the planet, a number of forward-thinking brands are creating waterless and powdered products. PWDR is a new beauty brand that is setting itself apart with standout products like its Powder to Gel Treatment serum, which is activated by water and is formulated with hyaluronic acid. With this approach, the brand is able to create products without filler ingredients such as emulsifiers, stabilizers and preservatives, which can cause sensitivities in some consumers.
PWDR also produces a no-water Rose Exfoliating Face Wash, which transforms from a powder to a crème with a foamy texture and micro-exfoliating granules when water is added by the consumer at the time of use. Due to the unique powdered formulas of the products, PWDR invites consumers to "play and customize" to meet their skin's specific needs.