Intel Gets the Lead Out of Chips

 - May 24, 2007   Updated: Apr 7 2011
References: msnbc.msn
The Semiconductor giant Intel Corporation is working to eliminate lead in its microprocessors. This is an environmental strategy that will be implemented in its new product line of chips scheduled to be produced later this year. Alloys, such as tin, silver, and copper will replace the lead/tin solder currently in use.

Implications - Eco-friendly innovation is becoming more imperative as more and more consumers seek green options in everything they do. For brands, this means embarking on eco-friendly initiatives; doing so will attract consumers who value environmentally friendly living and will only do business with companies who do, too.