No Evil Foods recently introduced a new eco package design for its plant-based meat alternatives that better fit the conscious ethos of the company.
While the brand previously adopted a packaging system that featured butcher paper wrapping and pressure-sensitive labels, these components made composting a challenge. The reinvented eco packaging designs now used by No Evil Foods take the form of origami-style cartons, which can be unfolded in a way that reminds of the experience of unwrapping the old style of butcher paper. Although the designs are entirely environmentally friendly, the packaging leaves plenty of opportunity for the brand to show off its unique identity.
No Evil Foods' Comrade Cluck “No-Chicken” design was selected as the winner at Natural Products Expo East's NEXTY Awards for Best New Packaging Innovation.
Key Themes Behind This Trend
- Compostable Packaging
- The trend of using compostable packaging materials provides an opportunity for brands to align with an eco-conscious consumer base.
- Origami-inspired Design
- The trend of origami-like cartons allows for unique and engaging packaging experiences, offering brands a chance to differentiate themselves on the shelves.
- Plant-based Alternatives
- The trend of plant-based meat alternatives presents an opportunity for innovative packaging solutions that appeal to health-conscious consumers.
Where This Applies
- Food Packaging
- The food packaging industry can leverage compostable and origami-inspired designs to provide sustainable and visually appealing packaging solutions.
- Green Packaging
- The green packaging industry can expand its offerings by incorporating origami-inspired designs and materials that are compostable and environmentally friendly.
- Plant-based Foods
- The plant-based food industry can enhance its brand image by using compostable packaging materials that align with the sustainable and eco-friendly values of its products.
