Rolls Royce to Follow in MINI's Footsteps

 - Oct 26, 2008   Updated: Mar 31 2011
References: carmagazine
Follow this logic. The Rolls-Royce CEO says because the electric Mini Cooper is getting such high interest, he thinks the public will clamor for an electric Rolls-Royce.

He says it makes perfect sense because Rolls-Royce owners just putter around Monaco or Manhattan and don't need high-mileage vehicles. He drove a MINI Cooper and loved it.

According to the Rolls-Royce CEO "We stand for unmatched refinement and you can't get a quieter and less intrusive engine than a well engineered electric motor."

Implications - Society is becoming more conscious about the effects that our actions cause on the natural world. Companies would be wise to take on a firm environmentally friendly stance to remain in good light with consumers.