The 'Le Repas' bistro in Brazil is an eco-friendly cafe that offers a free salad for any diner who rides their bike to the shop. Being sustainable in production and operations is admirable, but incorporating these methods into your business is truly inspiring.
Karen Ferrari, the creator of this promotion, was inspired by the amount of cyclists he saw during his trip to France, and decided to reward his own customers who utilized this method of transportation with a healthy bowl of salad at his cafe. This idea is not only admirable, but it's also profitable for his business. It not only encourages people to ride their bikes to the bistro, but it also entices bikers passing by to stop in for a complimentary bite to eat.
The Le Repas Bistro Rewards Cyclists by Offering a Free Meal
Simal Yilmaz — March 16, 2013 — Eco
References: lerepas.br & springwise