eBay Canada has announced the launch of a new business that allows shoppers to purchase brand name products for a fraction of the cost that they would normally spend.
The move results from a demand for more refurbished goods in place of their new and more expensive counterparts, with a survey by Leger showing that a majority of Canadian consumers "would rather buy refurbished products from a top brand with a warranty, versus a new product from a lesser brand with a warranty."
With eBay Certified Refurbished, shoppers can access products that are authentic, in like-new condition, and much more affordable. The online marketplace vets all items that are listed in its Certified Refurbished store, ensuring shoppers can make informed decisions on their purchases.
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Key Themes Behind This Trend
- Certified Refurbished Products
- The trend towards purchasing certified refurbished products signal a need for a standard in properly refurbishing products for resale.
- Demand for Affordable Branded Products
- The trend of purchasing refurbished products from top brands demonstrates a demand for affordable branded products that offer a warranty.
- Online Marketplaces for Refurbished Items
- The trend of online marketplaces that sell certified refurbished items demonstrate a need for a centralized platform for reselling refurbished products from top brands.
Where This Applies
- Online Retail Industry
- The online retail industry can leverage the trend towards selling refurbished items to offer a unique selling point.
- Consumer Electronics Industry
- The consumer electronics industry can adopt the trend of certified refurbished products to make their products more accessible for budget-conscious consumers.
- Sustainability Industry
- The trend towards purchasing refurbished items creates an opportunity for the sustainability industry to promote responsible consumption and waste reduction.
